Where Are People Getting Massage? The Surprising Stats & What They Mean for You!
Massage therapy is more than a luxury—it’s a proven way to relieve pain, improve mobility, reduce stress, and restore balance. But have you ever wondered where people are actually going for their massage sessions? We pulled the latest statistics, and the results might surprise you.
The Numbers
Here’s how the massage landscape looks today:
Spa – 35%
Massage therapist’s office – 34%
Massage franchise – 24%
At home – 7%
What the Stats Reveal
While spas and massage therapist offices are nearly tied, they offer very different experiences:
Spa: Often focused on relaxation and atmosphere—perfect if you want to escape for a little while.
Massage Therapist’s Office: Usually offers more individualized, clinical-level care, often with deeper knowledge of conditions like chronic pain, pregnancy discomfort, or autoimmune challenges.
Massage Franchise: Convenient and often budget-friendly, but can sometimes be more standardized and less personalized.
At Home: Perfect for those who can’t travel, but may lack the environment and equipment for an optimal session.
Why the Setting Matters
Where you receive massage care can directly impact your results. The right environment should:
Support your nervous system so you leave feeling calmer, not overstimulated.
Offer customized treatment plans—not just a “menu” massage.
Be clean, safe, and inviting so you can relax fully.
Our Approach at Modern Massage & Wellness
At my practice, you’re not just getting a massage—you’re getting a session built around your life stage, needs, and goals. Whether you’re pregnant, postpartum, living with chronic pain, navigating perimenopause, or just plain exhausted, our space is designed for women who need both clinical care and deep relaxation.
The Bottom Line
Your massage experience should never be a “one size fits all.” The setting matters—and so does the provider. Choose the space where you’ll feel truly cared for, heard, and supported.
